UltraBoost19

For the latest installment of Ultraboost, adidas assembled a group of 4,000 creators to collectively reimagine what running could be. The ultimate goal was to create the most responsive running shoe ever by reboosting each component until performance was redefined. We ran with this idea and helped create 3D window displays, launch zones, and in-store graphics that reboosted this story. The star of the show included a 6ft tall 3-dimensional interpretation of the energy return illustration built with over 50 different elements including an array of animated LED lights that showcased the explosiveness of the shoe.

Hero

Client

Adidas

Our Role

  • Design
  • Engineering
  • Production
  • Installation

Deliverables

3D Windows / Launch Zones / In-Store Elements

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