Solar Boost

For Solar Boost we pulled out all the stops and created a dramatic play of light by using a combination of edgelit acrylic, illuminated footwear rods, parabolic mirrors, iridescent vinyl and wrapped satellite dishes lit with LED coils. To reinforce this NASA-inspired shoe’s technical innovation, we designed displays which combined multiple layers of acrylic and stratified printing w/ technical notations used for calculating gravity, all of which added up to show how this product truly is “Rocket Science You Can Wear”.

Hero

Client

Adidas

Our Role

  • Design
  • Engineering
  • Production
  • Installation

Deliverables

3D Window Displays / Launch Zone / In-Store Communication Elements

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