Cartersville Football Activation

The Cartersville Canes (a recent addition to the adidas roster) were taking on their biggest rivals at home and the game was televised on ESPN, garnering lots of attention and huge crowds. Academy wanted to celebrate this moment with an elevated adidas presence in their store located directly across from the stadium. We kicked things off with an engaging display paying homage to the hometown heroes sportin’ a gold-plated truss system, solid gold footwear pedestals, motion-activated crowd audio and a dynamic center display that housed free posters for the fans. It was a huge success and the Canes won the game 52-45, extending their winning streak to 32 games!

Hero

Client

Adidas

Our Role

  • Design
  • Engineering
  • Production
  • Installation

Deliverables

In-store Activation / Custom Footwear Pedestals / Posters / Footwear Wall Visuals

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