Boost Cushioning Sales Tool

Adidas asked Forge to design an interactive sales tool used to compare BOOST footwear cushioning technology to traditional EVA foam. It had to be portable, durable, and easy for retailers to understand. We designed a laser-etched, painted acrylic tube housing a steel ball that bounces back and forth between the two technologies when tilted. This effectively demonstrated the dramatic difference in response between the two materials and was so successful that we ended up producing multiple batches to meet high demand.

Hero

Client

Adidas

Our Role

  • Design
  • Engineering
  • Production

Deliverables

Interactive Sales Tool

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